The company founded in Zug / Switzerland in 2006 has shifted its focus from the marketing of licenses in sports to now implement the Golden Dance Sport Series & Festival. This new platform for the world´s top performing dancers, the media, the sponsors, and host cities comes at the right time to make an impact in this exciting global sport.
The team of S&L Sports and Licensing AG and its Board Members have an outstanding track record and vast experience in the Sports Industry with a focus on international leagues and event series. Our extensive network allows S&L AG to offer a cutting edge and sustainable service for all our partners.
Our Team
Marco Sietas
Born 1968 in Germany
1987-1988 Master's Degree in Sports Management and Administration
Deutsche Sporthochschule Koeln, Koeln (Germany).
Collaborating directly in the organization of the IWGA World games Kaohsiung (Chinese Taipei), Cali (Colombia), Wroclaw (Poland).
Collaborating directly in projects of the WDSF for the Youth Olympic Games (YOG) in Buenos Aires (Argentina).
Collaborating directly in World Championships, Subcontinental and continental Championships.
Collaborating directly with national Olympic Committees, national federations, as well as with the IOC in Lausanne (Switzerland).
Official representative of the WDSF at IOC meetings, Sportaccord, ARISF, IWGA, IMGA.
Development of a new system of absolute evaluation for athletes, applying in different modalities and artistic sports disciplines.
Coordination and elaboration of initial assessment and analysis of sports projects.
Jan. 1992-until Dec. 1999 Director and Advisor of Asociación Española de Profesores de Baile de Salón.
Trainer and Coach in Spain/Europe/World
International Judge and International Chairperson in all major events.
German Champion in Standard Dances.
German Champion in Ten Dances.
Finalists of all mayor events.
Runners up in European and World Championships.
Jan. 2000- until May 2006 General Manager of Asociación Española Baile Deportivo y Competición.
Jun. 2006- until Jun. 2010 General Secretary of World DanceSport Federation
Jun. 2010- until Jan. 2017 Sports Director and CEO of World DanceSport Federation.
Petr Stastny
Born 1960 in Czech Republic
1992 Master of Anthropology and Economics, Freie Universität Berlin
1986-1989 Freelancer, Press Office of the Plenipotentiary of the German Federal Government in Berlin
1989-1991 Freelance Journalist, Radio Red/Mexico and CSPAN TV/USA
1991-1995 Head of Sponsorship & Corporate Events, Bankgesellschaft Berlin
1991-1996 Representative in Team Olympia, the Sponsor pool of the German NOC
1994–2003 Lecturer of PR and Sponsorship, Humboldt-Universität Berlin
1995-1998 Freelance Project Manager, Clients: Bankgesellschaft Berlin/Projects: WTA Ladies German Open, Olympic Games Atlanta 1996, Expo 2000 Hannover, ISL Worldwide/Projects: World Athletics Series, IAAF Golden League
Since 1998 Managing Partner Adjouri & Stastny Communication Management Ltd, since 2006 Managing Partner IGUANA Deutschland Ltd
Since 2009 CFO & General Coordinator IAAF / Samsung / Wanda Diamond League
Since 2020: Chairman & CEO Diamond League AG
Publications
1999 „Sponsoring: Das Kommunikationsfeuerwerk“ in: „Kursbuch Vereinsmanagement“, Wolf, J. (Hrsg)
2006 „Sport-Branding“ Gabler Verlag , Authors: Dr. Nicholas Adjouri & Petr Stastny
Volker Schlichting
Born 1968 in Germany
1994 Federal Environment Agency Assistant Eastern European Partnership Development
1995 Senate of Berlin, Department for Urban Development Environmental Protection Assistant Press Office
1998 Master of Political Sciences Freie Universität Berlin
1995 - 1998 Project Manager eco direkt Environment PR
1998 – 1999 Freelancer Public Relations (Environment, cities marketing)
1999 – 2000 Consultant Dorland Public Relations and Advertising , Berlin
Since 2000 PR Senior Consultant Adjouri & Stastny Communication Management Ltd
Since 2014 Executive Director WORLD INLINE CUP & GERMAN INLINE CUP
